Action for the Wild is Colchester Zoo’ charity dedicated to assisting conservation projects worldwide including its own project: the UmPhafa Private Nature Reserve in KwaZulu Natal, South Africa. It provides both financial and technical assistance and aims to raise awareness with local people in community conservation programmes, as well as supporting conservation research work. Patron, Chris Packham supports Action for the Wild because of the proactive role that the charity plays with in situ conservation all over the world